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Having Fun With www.xtranormal.com/

I just had to try this out!  Yes there is a message in the video but mostly I was just having some fun.  If you want to try this yourself it’s free…and fun.

Enjoy!

Real Estate Agent: “I am a top producer!”

A client of mine recently sent this video to me.  It’s absolutely hilarious.

Unfortunately its waaaay too true!  Although in the video it’s a Real Estate Agent who’s not listening to the customer, this really applies to MOST web site owners.

If you think that building a website with flash will get their attention…you’re wrong!

If you think that telling them how great you and your company is will get the business…think again!

If you believe that the visitor has landed on your site with any other objective other than to find what they’re looking for…..nope!

The only thing that your web visitor wants is to find a solution to their problem.

In the case of the Realtor in the video, the customer repeatedly told the Realtor that he was concerned only about selling his home.  The Realtor was more interested in telling the customer how wonderful she is.

Now I’m not suggesting that we start to build ugly, bare, websites.  But what I am suggesting is that we spend more time on targeting the website to the needs of our customer rather than trying to impress them with flash and how wonderful you and your company is.

Hope you enjoy the video…


A Real Estate Agent Talks About Web Video

For the past three years I’ve been promoting the use of web video to my clients to help enhance their business.  During that time we’ve seen the growth of web video and web video advertising compound several times over.

We all watch videos on the internet…in fact…for some it’s replaced TV!  Did you know that YouTube is now regarded as the world’s 3rd most popular search engine?  Surely we must all know and understand by now that seeing a live person on a webpage directly speaking to a web visitor in a video is going to be more effective than written copy.

Still, most small and medium sized businesses are not using web video on their websites!

Well here’s a video that a client of mine was kind enough to send to me.  Ronn James has been in the real estate business in Canada for almost 30 years and is currently an Oakville Real Estate Agent with Stonemill Realty in Oakville.  But this guy is no old timer.  He’s more cutting edge than most of his real estate competitors and in fact most business people in general.

I hope you’ll enjoy this video where Ronn sends his fellow real estate agents a wake up call.  And if you’re looking for a great Real Estate Agent in Oakville and surrounding areas, here’s a link to follow; Ronn James.

SEO: Provide a Service, Just Like Google!

As business people who understand the internet, we typically look at Google as an opportunity and a way to get more customers.  But to the normal everyday, non-internet marketing type, Google is an online service that helps them in so many ways.

The Official Google Blog is running a series about “Your Google Stories: and some other ways we help people find things.”

The first story in the series is about a group of friends who were stuck in Chicago and couldn’t continue with their trip to visit their friend in St.Louis because one of them, the driver, had lost his wallet with his ID, and car keys.  I won’t spoil the story for you but you really should check out this series.

This is what Google is really all about. It’s a service.  As business people who are always looking for new ways to get great rankings in Google and get new customers as a result.

Well here’s an idea; how about simply providing Google with some really great, and really relevant information to your business in everything you do online.  How about providing the end user, (the searcher), with some good helpful content that will resolve a problem, rather than trying to use Google as our free commercial broadcast center.

Hey if we did this, do you think that Google might notice our stuff and rank us better?

Just a thought.
Murray.