Archive for online marketing
Drive More Traffic to Your Website With Blog Post Writing
Posted by: | CommentsBy AJ Simon
Blog post writing is perfect for driving more traffic to your website. If you like to write and have the motivation to keep busy blogging just might be what you were looking for. You see, there are millions of people starting their very own blog every day and they recognize the potential generating revenue. But, if you want revenue, you need traffic. Plain and simple. Are you getting the traffic you desire? If not, keep reading.
Follow these proven steps to write great blog posts and increase website traffic:
Write for your target audience. If you know information covering the internet marketing niche or the food and drink niche, write about those topics. Whatever your topic is, you need to focus on targeting those people who would be interested in that kind of information. Failure to follow this step will result in decreased website traffic and fewer prospects.
Write very informative blog posts. If you hope to win the hearts and minds of your target audience, you must provide them with in-depth information that is very helpful to them. You audience will expect a certain level of quality, so keep in mind that it is your duty to provide them with the best information possible. Surely if you write this kind of content, your website traffic will increase.
Use the keywords that your target audience would use to find you online. Make sure to target at least three keyword phases that can be used to find your information. Two keywords every paragraph is a perfect density to use. Also, keep in mind that over using keywords will actually hurt your posts performance.
Avoid writing a blog post that is too long. People have very short attention spans and if you write a book for your blog post, surely they will just leave, unless the information is in the format of a “how-to” guide. Otherwise, write posts that are very informative and short. Include helpful tips and advice that people would be able to use to their benefit. Website traffic is easy to increase when you write many short blog posts targeting the same keywords.
Break up your paragraphs. If you want people to love your posts, you’ll need to make sure that the blog posts are easy to read. Write a new paragraph every 3-4 sentences. This will ensure that your target audience is able to consume the information easily. Surely your website traffic will increase when you articles of this nature.
By the way, do you want to learn more about using social media and web 2.0 to drive traffic to your website and increase online conversions?
If so, I suggest that you check this out: http://www.thedoubleleads.com
Article Source: http://EzineArticles.com/?expert=AJ_Simon
Powerful Web Design in Hamilton Ontario Area
Posted by: | CommentsAlmost three years ago I was contacted to do a web design in Hamilton Ontario area by Garage Door Canada for their new, and not yet opened, Smilthville Ontario business. This was an interesting challenge since the owner, Walt Kulakowsky, would be counting on his new website to produce most of the initial business for his Garage Door Showroom.
We did some very extensive keyword research on the garage door business locally, developed a large keyword list, and found several online opportunities in the Niagara, Hamilton area. As usual the competition online had not done proper SEO to their websites so we knew what had to be done to beat them in the search engines.
Next we created the website around the keyword research and a new Hamilton Ontario web design was born. We optimized each page of the website to ensure that we would get traffic from several relevant keywords. We also included a blog so that Walt could easily create new content and further target important keywords.
When the website was completed we began to work on the “off-page” SEO. We used blogs and articles but the major traffic generator we used for this site was video. By optimizing the videos, blogs, and articles properly we ended up with several prominent Google listings for many of Garage Door Canada’s important keywords and phrases.
Here’s an example;
In the first year of operation Walt told me that the majority of his entire business could be related to his website. Almost two years later he tells me that much of his business can be attributed to his online presence.
Walt understands that SEO is not a one time effort but an ongoing practice. As a result we continue to support the Garage Door Canada website, watch their rankings, and ensure that the valuable leads from their website continue.
Oh, by the way…if you’re looking for a great garage door and equally great, friendly service, visit Garage Door Canada and tell Walt I sent you.
If you too would like a powerful website design in the Hamilton, Niagara area, or anywhere else for that matter, please give us a call.
Is Your Business Using Facebook?
Posted by: | CommentsThe popularity of Facebook is continuing to grow for small to medium sized businesses to market their wares. Recent stats tell us that about 70% of merchants are now using Facebook to some degree to promote and market their business. That number is up from last year which was 50%.
Facebook is now the most popular online method of marketing for local businesses. Yes…even more popular than the “big G”, Google at 66%.
The top methods of marketing for local business are; Social Media, SEO/SEM, and Email.
Small businesses are still challenged when it comes to online marketing because of their limited and rather small budgets. They typically have no marketing expertise or resources either. It’s because of this that the methods that are gaining the most attention from small businesses are those that offer low cost, simple solutions that can provide immediate results.
At Web Traffic Solutions we’re pleased to offer small business marketing solutions that are both affordable and effective. We now do “Custom Facebook Pages”.
Online Video Marketing: Car Dealers Starting to Get the Value of Web Video Marketing!
Posted by: | CommentsIn a new study from the Kelsey Group over half of the car dealers that participated in a survey intend to include web video on their websites over the next 12 months. Currently only 1/3 of car dealers are using video on their websites. Dealerships are also “rapidly adopting” marketing strategies that include Web 2.0 marketing such as social media and online reviews. These are “becoming an integral element of the marketing mix” for car dealers.
Click to watch video below.
The Kelsey Group conducted the survey, online, last month. Of the dealerships that responded, 59% of them stated that they intend to get involved on video sharing sites over the next 12 months. That number is a large increase over the current 33%.
This research carries the same basic message that can be increasingly found in other such reports that says traditional local media will continue to lose ground to Internet advertising.
A whopping 62% of car dealers will increase their web marketing spend over the next 12 months. That compares to only 17% who said they’d increase their traditional marketing spend. Further, Kelsey reported that 46% of dealers who participated in the survey plan to spend less on traditional media this year, and only 8% will decline their online spend.
Steve Marshall, Research Director with the Kelsey Group reported that about 200 car dealers participated in the survey. It clearly appears that more dealers will use customer ratings and reviews at 43% up from 29% over the next 12 months. Marshall reported that only 15% of the car dealers are engaged in social networking sites but twice that number, 33%, plan to give it a try this year. “A car dealer will set up their own site on MySpace or Facebook or Yahoo Groups,” said Marshall. “Or they will…put up a blog post or link on a relevant site.”
Marshall said that 28% of the car dealers plan to put video ads on sites other than their own, like YouTube or one of the other social sharing sites. Currently only one out of every five dealerships are doing this.
Dealers also plan to increase their mobile advertising quite a bit. Marshall said only 5 percent currently use mobile but 15 percent said they’ll be involved a year from now.
Most of the video ads for automotive dealerships have a “down-home” quality and are “a little unpolished”, Marshall said that it’s clear the ads aren’t being done in-house. Dealerships simply don’t have the resources internally to do this type of production. Marshall also said that car manufacturers are not participating in the cost to do online video and other Web 2.0 strategies. For the most part these ads don’t support the car brands since most of the videos are clips of display lots and showrooms.
