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Google Changes Can Help Your Local Business

By Murray · Comments (0) · Friday, May 22nd, 2009

Local businesses just got a tremendous boost from recent Google changes in local search.
Local businesses have typically, and should continue to make sure they’re in the local search engines such as; Yellow Pages, Yahoo local, City Search, and several other local engines.

The fact is, that most people use Google to search for local businesses.

The big change that Google has made to their search engine is that when someone types in “flowers” with no geographical location,i.e. “flowers in Toronto”, Goolge will now detect the area that the searcher is in, and provide local search results rather than international results.

Matt McGee of SmallBusinessSEM.com emphasizes the impact that this will have on local small businesses. The little guys will now have the opportunity for exposure that has never been available to them before. The Google changes also emphasize the importance of “Search Engine Optimization”. Matt says, that SEO will continue to be really important for business.

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Categories : Google Local Search

Local Search: More Consumers Used Local Search In 2008

By Murray · Comments (0) · Saturday, May 2nd, 2009

Local search is growing more rapidly than overall onine search.
This from a recent ComScore Inc.report. ComScore is a global leaderin measuring the digital world.

The use of onine search engines to find local businesses, products, and services, grew in 2008 by a whopping 58%! Total onine searches grew by only 21%.

The report also showed that even if the local searcher hasn’t made their ultimate decision on which company or brand name they will do business with, they have decided to make a purchase and are looking for a local business to provide that purchase to them.

This means that local business needs to develop and maintain a local online presence to even have an opportunity to get any of this business.

The comScore study measured real-life Internet browsing, buying and transactional activity of approximately one million U.S. Internet users who provided permission to be monitored from December 2007 to December 2008.

You might also enjoy; Local Search: Free,Easy, and Worth It!

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Categories : Google Local Search

Tags : Brand Name, Business Needs, Comscore, Consumers, Find Businesses, Internet Users, Life Internet, Local Business, Local Businesses, Local Search, Local Services, One Million, Presence, Search Engines, Searcher

Google Local Search: FREE, Easy, and Worth It!

By Murray · Comments (0) · Wednesday, April 22nd, 2009

It’s happening more and more! People looking for products and services locally are using the search engines to find local businesses.

The latest estimates are that approximately 70% of households perform some kind of local search for products or services on a daily basis.

Watch Video Below for Step by Step Instructions

What is local search?
When you type in a search term, such as “musical instruments St.Catharines”, Google will display a listing of 10 local results along with information and links to their websites.

Google has just announced that it is changing it’s algorithm so that you will no longer need to type in the city or region along with the search term. They will detect your location from the I.P. address of your computer and return the appropriate results for your geographical location.

Watch Video Below for Step by Step Instructions

How can local search help your business?
Because local search will be so highly ranked in Google, you listing, if properly set up, will be at the top of the search results. This is a huge benefit over your competitors who may be only in the organic listings, and not on the first page.
The likelyhood of the searcher contacting businesses near the top of a Google search page is tenfold greater than any other position in the search results. If you’re not in this position, chances are your competitors are. Need I say more?

Now imagine if you were in the Google Local Search AND, highly listed in the organic listings as well. Your visibility is higher, and your chances of being contacted by a potential customer, greater.

How to get listed in local search.
Here’s a step by step video to show you how to list your business in Google Local.

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Categories : Google Local Search