Archive for Small Business Website
Powerful Web Design in Hamilton Ontario Area
Posted by: | CommentsAlmost three years ago I was contacted to do a web design in Hamilton Ontario area by Garage Door Canada for their new, and not yet opened, Smilthville Ontario business. This was an interesting challenge since the owner, Walt Kulakowsky, would be counting on his new website to produce most of the initial business for his Garage Door Showroom.
We did some very extensive keyword research on the garage door business locally, developed a large keyword list, and found several online opportunities in the Niagara, Hamilton area. As usual the competition online had not done proper SEO to their websites so we knew what had to be done to beat them in the search engines.
Next we created the website around the keyword research and a new Hamilton Ontario web design was born. We optimized each page of the website to ensure that we would get traffic from several relevant keywords. We also included a blog so that Walt could easily create new content and further target important keywords.
When the website was completed we began to work on the “off-page” SEO. We used blogs and articles but the major traffic generator we used for this site was video. By optimizing the videos, blogs, and articles properly we ended up with several prominent Google listings for many of Garage Door Canada’s important keywords and phrases.
Here’s an example;
In the first year of operation Walt told me that the majority of his entire business could be related to his website. Almost two years later he tells me that much of his business can be attributed to his online presence.
Walt understands that SEO is not a one time effort but an ongoing practice. As a result we continue to support the Garage Door Canada website, watch their rankings, and ensure that the valuable leads from their website continue.
Oh, by the way…if you’re looking for a great garage door and equally great, friendly service, visit Garage Door Canada and tell Walt I sent you.
If you too would like a powerful website design in the Hamilton, Niagara area, or anywhere else for that matter, please give us a call.
Web Design: Every Niagara Small Business Needs These Pages
Posted by: | CommentsAs fewer people use yellow pages and turn to the internet when searching for products and services in Niagara, and around the world, the need for 
a small business web design becomes much more important. Over and over again Niagara small businesses are finding that their website is in fact helping to improve business growth. A website helps you to keep up with, and in many cases surpass your competitors. But to make your website as effective as it can be it will require certain information and pages.
Your home page is the first page on your small business website that your visitors see. This page should have information about your business. Describe what you do and give some compelling reasons as to why you’re the company to deal with. It’s important for your visitor to quickly see that you have what they’re looking for . It’s also important to get the visitor engaged in your website by using video. If your business is in several locations, or cities, you’ll want to include those as well.
If your business is a brick and mortar location where you want people to visit, you’ll want to display your complete address on each page of your website. If you’re a business that visits your customer’s home or business, you might only need to put your address on the home page and on the contact page. You’ll also want to clearly display your business name, email addresses, and phone number.
Your small business web design needs a way for visitors to contact you, which is why you will also need a contact page. Both your mailing address, and physical address (if they’re not the same), should appear on the contact page. Make your phone number and email address easy to find as well. On your contact page you can have a contact form that visitors can fill out to send you a message.
You need a page that explains in more detail what you do. This can be a “Product” page, “Service” or “Project” page. Explain to your visitors what service you provide or what products you sell. This is also a great place to put a price list for your visitor’s convenience. If you provide a service that has a finished project, like landscaping, home repairs, or pool installation, add some pictures of the end results.
Next you’ll want an About Us page. This is where your visitor gets to learn more about you than anywhere else on the site. In fact, this is the only page that you should be talking more about yourself than you are the needs of the visitor. You can tell your business history. Explain why your visitors should use your small business instead of the competition.
