Archive for Uncategorized
St.Catharines Niagara Website Drives New Business!
Posted by: | CommentsThis St.Catharines website is not quite three years old yet it drives customers like it’s been around forever.
This year Ryson’s United Studios of Music is celebrating its 73rd year in business. A well established business within the St.Catharines, Niagara area Ryson’s had become the place for music lessons, musical instruments and musical instrument repairs.
In July of 2008 Rysons Music entered the online world with their new website, www.RysonsMusic.com.
Don and Anne, the owners since 1981, wanted not only to display their products and services online but they wanted to begin to interact with their current customers and future ones online.
Web Traffic Solutions was hired to create this new St.Catharines web design and we began with the most important part of a website, the keyword research. Through discussions with Don and Anne we began to get a feel for their business and to understand what terms might be important. Then we researched the terms to determine which ones people actually used in Google, and which of those we would have a chance to rank for in both a short period and the long term.
We then constructed the website around the keyword research paying attention to the important Search Engine Optimization, “on-page” factors, and built the content of each page around the terms we wanted to target.
We attempted to make the site visually appealing to Ryson’s customers but it was even more important to try to present the casual and homey feeling that you get when you enter their music store and studio. To accomplish this we used lots of images and video. Then we engaged in an online promotional campaign that included video marketing, email marketing, and article marketing. The results are staggering.
Over the past three years www.RysonsMusic.com has become a necessity to the St.Catharines music store’s business. It has been responsible for a continuous amount of new business as a result of being found in Google for several important search terms related to their business. The website can boast prominent Google rankings for literally hundreds of important search terms that are driving targeted website traffic, and ultimately new customers to their store.
The most important part of the website has become Anne’s Blog. Ryson’s customers and music students love this part of the website and many of them are featured in the several blog posts that Anne has published.
www.RysonsMusic.com is likely one of the best website designs in the St.Catharines, Niagara area in terms of actually producing new business.
This was one of the most gratifying Niagara web design projets I’ve been involved in. Don and Anne are long time friends of mine and last year Don passed on. I’m so grateful that I was able to contribute in some way to his business and watch him actually get excited about watching the web analytics on his website.
I’d like to thank Anne for allowing Web Traffic Solutions to continue to work with Ryson’s on their online presence. We’re very proud of this particular Niagara website and wish Anne many happy years of business to come.
Murray.
Having Fun With www.xtranormal.com/
Posted by: | CommentsI just had to try this out! Yes there is a message in the video but mostly I was just having some fun. If you want to try this yourself it’s free…and fun.
Enjoy!
Google Voice Free Phone Calling: Yes In Canada!
Posted by: | CommentsMost of my blog posts are related to website design, or marketing your small business on the internet. But every now and then I come across a tool that I just must tell you about. Well this is one of those times, and this tool will save you MONEY, with NO 
INVESTMENT! Yes, a real live FREEBIE from Google!
For those of you who still don’t have a Gmail account, you’ll want to get one now! Google has launched Google Voice in Canada and the U.S. and IT’S FREE to place calls in the U.S. and Canada. International calls are very reasonable as well; (https://www.google.com/voice/b/0/rates).
I’m now using this system and I’m happy to report that it works really well. The calls are crystal clear, in fact better than most cell phones, and some landlines.
If you can’t yet see the “Call phone” option in your Gmail chat window as yet, don’t be concerned, you will.
Here are just some of the benefits and features of this great new phone offering from Google;
- Wherever you are, if you have internet access you can call through Google Voice.
- Reduce your cell phone expenses by using this free option to call from your smartphone.
- When in a bad reception area, try going online and using Google Voice from your smartphone.
To learn more about the service (including how to activate it), visit Google’s page:
http://www.google.com/chat/voice/
Social Networking Taken To the Next Level With Posterous
Posted by: | Comments
You need a great web design to get business from the internet! Not anymore! With all of the free social sites on the internet you can get more free advertising for your small or medium sized business than most could ever afford to pay for. Now don't get me wrong, a great website is important to your business as well, but not as critical as it once was.
The social networks online are all the rage these days. Facebook and Twitter is constantly in the news, and you can now follow your favorite TV newscaster online. I was at a coffee shop today with a client and couldn't help but notice the flat screen TV on the counter with the "Follow Us on Twitter" advertisement. It's difficult to read a newspaper without seeing a Facebook or Twitter ad associated with a business ad. Small and medium sized businesses have an opportunity to compete against the mega companies. Think about the free advertising you can get for your business these days. And the reality is that your customers are there, and many of your competitors are not. So the time is now. So the point of this post is to tell you about a publishing service that I'm trying out. It's called "Posterous". With this system you simply post an article, video, picture, mp3, or all of the above to "Posterous" and it is broadcast to many of your social network accounts. So over the next little while I'm going to be posting to; Facebook, Twitter, Buzz, YouTube, my WordPress blog, and several other accounts. What this means is that you can simply post an article to one place and it gets broadcast to most of your online properties. The value is that your message is broadly distributed without spending hours at the computer. You can even post by email from your smartphone including video and images! I'll keep you posted on how "Posterous" works for me. In the meantime, you might want to check out this site; http://posterous.com. Enjoy!Murray.
