Archive for Web Design
Facebook Page Design at Web Traffic Solutions
Posted by: | CommentsAs you know Facebook is the most popular website on the internet. As such you understand the value of a Facebook Page. Creating a Facebook page is easy 
enough but the problem is that yours looks just like everyone else’s.
So how do you make your business stand out and get visitors to “Like” your Facebook Page? Customize it…that’s how.
A Facebook Page can be an extension of your website which further brands your company, product, or service. Your Facebook Page can have links going to specific pages in your website. It can hi-lite monthly or weekly specials. You can feature video on your Facebook Page and you can capture names email addresses for future marketing campaigns.
That all sounds great you say but highly customized Facebook Page designs are likely pretty expensive…Right? Nope! Our Facebook Page designs begin at well within reach for all small businesses.
Your customers are on Facebook…so should you be. Give us a call about setting up and customizing your Facebook page design today.
Powerful Web Design in Hamilton Ontario Area
Posted by: | CommentsAlmost three years ago I was contacted to do a web design in Hamilton Ontario area by Garage Door Canada for their new, and not yet opened, Smilthville Ontario business. This was an interesting challenge since the owner, Walt Kulakowsky, would be counting on his new website to produce most of the initial business for his Garage Door Showroom.
We did some very extensive keyword research on the garage door business locally, developed a large keyword list, and found several online opportunities in the Niagara, Hamilton area. As usual the competition online had not done proper SEO to their websites so we knew what had to be done to beat them in the search engines.
Next we created the website around the keyword research and a new Hamilton Ontario web design was born. We optimized each page of the website to ensure that we would get traffic from several relevant keywords. We also included a blog so that Walt could easily create new content and further target important keywords.
When the website was completed we began to work on the “off-page” SEO. We used blogs and articles but the major traffic generator we used for this site was video. By optimizing the videos, blogs, and articles properly we ended up with several prominent Google listings for many of Garage Door Canada’s important keywords and phrases.
Here’s an example;
In the first year of operation Walt told me that the majority of his entire business could be related to his website. Almost two years later he tells me that much of his business can be attributed to his online presence.
Walt understands that SEO is not a one time effort but an ongoing practice. As a result we continue to support the Garage Door Canada website, watch their rankings, and ensure that the valuable leads from their website continue.
Oh, by the way…if you’re looking for a great garage door and equally great, friendly service, visit Garage Door Canada and tell Walt I sent you.
If you too would like a powerful website design in the Hamilton, Niagara area, or anywhere else for that matter, please give us a call.
St.Catharines Niagara Website Drives New Business!
Posted by: | CommentsThis St.Catharines website is not quite three years old yet it drives customers like it’s been around forever.
This year Ryson’s United Studios of Music is celebrating its 73rd year in business. A well established business within the St.Catharines, Niagara area Ryson’s had become the place for music lessons, musical instruments and musical instrument repairs.
In July of 2008 Rysons Music entered the online world with their new website, www.RysonsMusic.com.
Don and Anne, the owners since 1981, wanted not only to display their products and services online but they wanted to begin to interact with their current customers and future ones online.
Web Traffic Solutions was hired to create this new St.Catharines web design and we began with the most important part of a website, the keyword research. Through discussions with Don and Anne we began to get a feel for their business and to understand what terms might be important. Then we researched the terms to determine which ones people actually used in Google, and which of those we would have a chance to rank for in both a short period and the long term.
We then constructed the website around the keyword research paying attention to the important Search Engine Optimization, “on-page” factors, and built the content of each page around the terms we wanted to target.
We attempted to make the site visually appealing to Ryson’s customers but it was even more important to try to present the casual and homey feeling that you get when you enter their music store and studio. To accomplish this we used lots of images and video. Then we engaged in an online promotional campaign that included video marketing, email marketing, and article marketing. The results are staggering.
Over the past three years www.RysonsMusic.com has become a necessity to the St.Catharines music store’s business. It has been responsible for a continuous amount of new business as a result of being found in Google for several important search terms related to their business. The website can boast prominent Google rankings for literally hundreds of important search terms that are driving targeted website traffic, and ultimately new customers to their store.
The most important part of the website has become Anne’s Blog. Ryson’s customers and music students love this part of the website and many of them are featured in the several blog posts that Anne has published.
www.RysonsMusic.com is likely one of the best website designs in the St.Catharines, Niagara area in terms of actually producing new business.
This was one of the most gratifying Niagara web design projets I’ve been involved in. Don and Anne are long time friends of mine and last year Don passed on. I’m so grateful that I was able to contribute in some way to his business and watch him actually get excited about watching the web analytics on his website.
I’d like to thank Anne for allowing Web Traffic Solutions to continue to work with Ryson’s on their online presence. We’re very proud of this particular Niagara website and wish Anne many happy years of business to come.
Murray.
Web Design: Every Niagara Small Business Needs These Pages
Posted by: | CommentsAs fewer people use yellow pages and turn to the internet when searching for products and services in Niagara, and around the world, the need for 
a small business web design becomes much more important. Over and over again Niagara small businesses are finding that their website is in fact helping to improve business growth. A website helps you to keep up with, and in many cases surpass your competitors. But to make your website as effective as it can be it will require certain information and pages.
Your home page is the first page on your small business website that your visitors see. This page should have information about your business. Describe what you do and give some compelling reasons as to why you’re the company to deal with. It’s important for your visitor to quickly see that you have what they’re looking for . It’s also important to get the visitor engaged in your website by using video. If your business is in several locations, or cities, you’ll want to include those as well.
If your business is a brick and mortar location where you want people to visit, you’ll want to display your complete address on each page of your website. If you’re a business that visits your customer’s home or business, you might only need to put your address on the home page and on the contact page. You’ll also want to clearly display your business name, email addresses, and phone number.
Your small business web design needs a way for visitors to contact you, which is why you will also need a contact page. Both your mailing address, and physical address (if they’re not the same), should appear on the contact page. Make your phone number and email address easy to find as well. On your contact page you can have a contact form that visitors can fill out to send you a message.
You need a page that explains in more detail what you do. This can be a “Product” page, “Service” or “Project” page. Explain to your visitors what service you provide or what products you sell. This is also a great place to put a price list for your visitor’s convenience. If you provide a service that has a finished project, like landscaping, home repairs, or pool installation, add some pictures of the end results.
Next you’ll want an About Us page. This is where your visitor gets to learn more about you than anywhere else on the site. In fact, this is the only page that you should be talking more about yourself than you are the needs of the visitor. You can tell your business history. Explain why your visitors should use your small business instead of the competition.
Web Design: Does Your Lawyer Website Produce New Clients? Here’s How!
Posted by: | CommentsAs a lawyer you know that you need a web design. But just having a website is simply not enough if your intent is to generate business from your website.
It’s important to plan your site and how you will build your website, right down to the finest detail. You’ll want your lawyer website to be professional and attractive, but you’ll also want it to be practical and optimized properly for the search engines.
So the first thing you’ll want to do is determine what exactly you want your website to do for your law firm. Will it just be used for branding? Or do you want a legal client generating machine? Either way you’ll need to find a web design company that will work with you to produce just the right lawyer website for your firm.
A good web design company will counsel you on the best practices of web design. How to get traffic to your website, and several other up-to-date marketing strategies. There will be lots of questions that need to be answered, such as;
- Who will provide the content for each page?
- Who will provide images?
- Will there be video included?
- Will live video shooting sessions be required?
- How many pages will be required to provide the website you need?
Then there will be questions about the web designer;
- When can you expect completion of the project?
- What kind of support will you get after the website has launched?
- Who will keep the website up to date?
- Will the designer be available for consultation on a regular basis during the development period?
It’s wise to take your time to make sure you’re making the right decisions. Many web designers will have portfolios you can inspect. Although they may not be lawyer websites you’ll be able to get a feel for the type of work the designer can produce.
As the designer for referrals. It’s one thing to show you websites they claim to have worked on, but it’s much more valuable if you can speak to the client and get some first hand information and advice in working with the prospective web designer.
When searching for the right web designer to work on your lawyer website, you can consider hiring a freelance web designer. Some of these folks are very talented and can often save you some money. The key of course is to find the right one that will not only provide you with the lawyer web design you’re looking for, but will make it do what you want your website to do for your law firm. A little due diligence is in order here.
The internet is continuously changing. This means that your website will require frequent updates to keep your visitors and the search engines interested. Usually the best person to work with you on the updates is the person who created the site. They will understand the culture of your law firm and the marketing message you want to project.
The basic principles of a lawyer web design are pretty much the same as in all other websites. If you take the time to find the right web designer they’ll be able to guide you through all of the confusing stuff and make your lawyer website come together smoothly and quickly. You’ll not only end up with a lawyer website you wanted, but one that will produce actual business for your law firm.
If you’d like to know more about our lawyer web design options, you’re welcome to contact me anytime.
