Archive for Website Design
Web Design: Every Niagara Small Business Needs These Pages
Posted by: | CommentsAs fewer people use yellow pages and turn to the internet when searching for products and services in Niagara, and around the world, the need for
a small business web design becomes much more important. Over and over again Niagara small businesses are finding that their website is in fact helping to improve business growth. A website helps you to keep up with, and in many cases surpass your competitors. But to make your website as effective as it can be it will require certain information and pages.
Your home page is the first page on your small business website that your visitors see. This page should have information about your business. Describe what you do and give some compelling reasons as to why you’re the company to deal with. It’s important for your visitor to quickly see that you have what they’re looking for . It’s also important to get the visitor engaged in your website by using video. If your business is in several locations, or cities, you’ll want to include those as well.
If your business is a brick and mortar location where you want people to visit, you’ll want to display your complete address on each page of your website. If you’re a business that visits your customer’s home or business, you might only need to put your address on the home page and on the contact page. You’ll also want to clearly display your business name, email addresses, and phone number.
Your small business web design needs a way for visitors to contact you, which is why you will also need a contact page. Both your mailing address, and physical address (if they’re not the same), should appear on the contact page. Make your phone number and email address easy to find as well. On your contact page you can have a contact form that visitors can fill out to send you a message.
You need a page that explains in more detail what you do. This can be a “Product” page, “Service” or “Project” page. Explain to your visitors what service you provide or what products you sell. This is also a great place to put a price list for your visitor’s convenience. If you provide a service that has a finished project, like landscaping, home repairs, or pool installation, add some pictures of the end results.
Next you’ll want an About Us page. This is where your visitor gets to learn more about you than anywhere else on the site. In fact, this is the only page that you should be talking more about yourself than you are the needs of the visitor. You can tell your business history. Explain why your visitors should use your small business instead of the competition.
Web Design: Does Your Lawyer Website Produce New Clients? Here’s How!
Posted by: | CommentsAs a lawyer you know that you need a web design. But just having a website is simply not enough if your intent is to generate business from your website.
It’s important to plan your site and how you will build your website, right down to the finest detail. You’ll want your lawyer website to be professional and attractive, but you’ll also want it to be practical and optimized properly for the search engines.
So the first thing you’ll want to do is determine what exactly you want your website to do for your law firm. Will it just be used for branding? Or do you want a legal client generating machine? Either way you’ll need to find a web design company that will work with you to produce just the right lawyer website for your firm.
A good web design company will counsel you on the best practices of web design. How to get traffic to your website, and several other up-to-date marketing strategies. There will be lots of questions that need to be answered, such as;
- Who will provide the content for each page?
- Who will provide images?
- Will there be video included?
- Will live video shooting sessions be required?
- How many pages will be required to provide the website you need?
Then there will be questions about the web designer;
- When can you expect completion of the project?
- What kind of support will you get after the website has launched?
- Who will keep the website up to date?
- Will the designer be available for consultation on a regular basis during the development period?
It’s wise to take your time to make sure you’re making the right decisions. Many web designers will have portfolios you can inspect. Although they may not be lawyer websites you’ll be able to get a feel for the type of work the designer can produce.
As the designer for referrals. It’s one thing to show you websites they claim to have worked on, but it’s much more valuable if you can speak to the client and get some first hand information and advice in working with the prospective web designer.
When searching for the right web designer to work on your lawyer website, you can consider hiring a freelance web designer. Some of these folks are very talented and can often save you some money. The key of course is to find the right one that will not only provide you with the lawyer web design you’re looking for, but will make it do what you want your website to do for your law firm. A little due diligence is in order here.
The internet is continuously changing. This means that your website will require frequent updates to keep your visitors and the search engines interested. Usually the best person to work with you on the updates is the person who created the site. They will understand the culture of your law firm and the marketing message you want to project.
The basic principles of a lawyer web design are pretty much the same as in all other websites. If you take the time to find the right web designer they’ll be able to guide you through all of the confusing stuff and make your lawyer website come together smoothly and quickly. You’ll not only end up with a lawyer website you wanted, but one that will produce actual business for your law firm.
If you’d like to know more about our lawyer web design options, you’re welcome to contact me anytime.
Custom Web Design: Web Traffic Solutions
Posted by: | CommentsI am very happy to announce that Web Traffic Solutions now offers Custom Web
Design.
As you may know, we have always been focused on providing small business websites in the Hamilton Niagara area that produce business results and can be easily updated by pretty much anyone.
For this solution we’ve successfully used the WordPress platform with professionally created Web Design Themes.
Some of our clients have told us however that they prefer a Custom Web Design rather than a template style.
So we listened to our customers and have partnered with one of Toronto’s finest web design companies. The result is that we can now provide the most beautiful web designs on the internet for your business website, customized to your specifications.
As always of course, we stand comitted to the belief that a website is only as good as the number of customers it actually provides. This can only happen with a top notch SEO strategy and so Web Traffic Solutions will optimize your Custom Web Design to be prominently listed in the search engines.
I look forward to providing our customers with yet another online solution to drive more customers to their businesses.
Murray
Web Design: Will Your Visitors Like and Trust You?
Posted by: | CommentsIt’s no secret that people buy from people they like and trust.
Although most of us realize this, it’s amazing how many small businesses just put up a website that’s “good enough”.
Ask yourself;
If I were a visitor, what does this website do to get me to like them and trust them?
If you can’t come up with a good answer, you need to read this blog post from Seth Godin.

