Become The Go To Expert by Barry Lebow – Video

I just viewed a video that I wanted to share with you. It’s on Michael Krisa’s amazing Real Estate education site; “That Interview Guy”.

The video is from Barry Lebow who is a Canadian icon in the Real Estate world. Barry talks about differentiation that a Real Estate agent must be aware of and specifically he drills into niche marketing.  He makes the point very clear that Real Estate Agents must strive to become the “Go To Expert” in their defined niche; expensive condos, horse farms, etc.

If you’re a seasoned Real Estate professional, or you’re just getting started, you’ll get some great tips from Barry Lebow’s video.  But even if you’re not in the Real Estate business, Barry’s sage advice can apply to any business you can think of.  It’s all about specialization and becoming the recognized Go To Expert in your field.

If you want to find out about a great way to use video to brand yourself as the “Go To Expert” in the niche you choose, please have a look at the video on our home page.  Video marketing is the most effective way to brand yourself, and sell your products and services online.  If you want to learn more about this, please send me a note or give me a call.
You might also want to check out our video advertising samples.

In the meantime, here’s the link to Barry Lebow’s video, and while you’re on Michael’s website, leave him a comment…tell him Murray sent you.

Murray.