Local Search: More Consumers Used Local Search In 2008
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Local search is growing more rapidly than overall onine search.
This from a recent ComScore Inc.report. ComScore is a global leaderin measuring the digital world.
The use of onine search engines to find local businesses, products, and services, grew in 2008 by a whopping 58%! Total onine searches grew by only 21%.
The report also showed that even if the local searcher hasn’t made their ultimate decision on which company or brand name they will do business with, they have decided to make a purchase and are looking for a local business to provide that purchase to them.
This means that local business needs to develop and maintain a local online presence to even have an opportunity to get any of this business.
The comScore study measured real-life Internet browsing, buying and transactional activity of approximately one million U.S. Internet users who provided permission to be monitored from December 2007 to December 2008.
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