Why Are Offline Businesses Failing Online?

Why are offline businesses failing on the internet?

Offline businesses take their offline marketing experience and apply it to the internet.  Hey it’s just like TV, isn’t it?  Well something’s wrong, ’cause it’s not working!

Consumers have millions of advertising messages thrown at them every day;

• Morning radio while eating breakfast.
• Drive to work, radio commercials, and billboards.
• Newspapers and magazines in the lunch room at work.
• Drive home, city buses plastered with huge ads.
• Relaxing at home with the evening newspaper…more ads.
• Favorite TV program interrupted by commercials.

All of this type of advertising can be summed up as “intrusive”.  Businesses are intruding on the day to day lives of consumers through their marketing strategies.

In this video, Seth Godin sums up in about 5 words why businesses are failing on the internet in their marketing strategies….you may want to write this down and commit it to memory if you ever want to succeed online.