SEO: Provide a Service, Just Like Google!

As business people who understand the internet, we typically look at Google as an opportunity and a way to get more customers.  But to the normal everyday, non-internet marketing type, Google is an online service that helps them in so many ways.

The Official Google Blog is running a series about “Your Google Stories: and some other ways we help people find things.”

The first story in the series is about a group of friends who were stuck in Chicago and couldn’t continue with their trip to visit their friend in St.Louis because one of them, the driver, had lost his wallet with his ID, and car keys.  I won’t spoil the story for you but you really should check out this series.

This is what Google is really all about. It’s a service.  As business people who are always looking for new ways to get great rankings in Google and get new customers as a result.

Well here’s an idea; how about simply providing Google with some really great, and really relevant information to your business in everything you do online.  How about providing the end user, (the searcher), with some good helpful content that will resolve a problem, rather than trying to use Google as our free commercial broadcast center.

Hey if we did this, do you think that Google might notice our stuff and rank us better?

Just a thought.
Murray.