Video marketing continues to be one of the most effective online marketing techniques available.

If you’re a client of Web Traffic Solutions then you likely understand the value of web video and have your own highly optimized YouTube channel and some other video sharing site accounts. You don’t have to be another Steven Spielberg to make video work for you.

Why It Works
There are several reasons why video is so effective but let’s start with the basic fact that people love watching online video.  If they weren’t watching it wouldn’t work.  Because people like video, Google ranks video results with priority in their search results.  So what that means is that  a properly optimized video, (keyword rich title, keyword tags, keyword description), can fairly easily out rank some pretty hefty sights in the search engines.

As an added bonus, several of the video sharing sites, including YouTube, will allow a direct link to your website from your video description, just place your hyperlink in the description like this; http://webtrafficsolutions.ca/web-video

So what do you make a video about?
Let your imagination loose.  Do a little research and find out what your customers are interested in.

Here are some thought starters;

• Product advertisement
• Welcome to My Website Video
• Product usage instructions.
• Purchase advice.
• Product comparisons.

You can make videos from live recording, compiling still shot images into a slideshow with background music and perhaps narration, or even a Powerpoint presentation.

Here are the tools I use;

Camera; Sony mini DV. Any model that uses Mini DV tapes will work just fine.  You don’t need HD however the mini HD cameras like the Flip digital  work quite well.

Editing Software; Sony Vegas Movie Studio Platinum 9

Video Converter; IM Too FLV Converter

Video Storage; Amazon S3

It takes a little time to get used to making online video but it’s fun and definitely worth the investment.

Have Fun with this!
Murray